This Communication tool-kit has been
developed within the European Commission’s Global Promotion Project (GPP) to
assist European higher education institutions in promoting the opportunities
they off er to students outside
Europe to come and study in Europe. The tool-kit is designed as a resource from
which users can select what they need, when they need it. It contains tools for
hands-on use as well as advice on communications and marketing best practice. This
tool-kit has been developed within the framework of the European Commission’s
Global Promotion Project (GPP). The GPP has been devised to build on the
success of the Erasmus Mundus programme by assisting higher education
institutions in Europe to generate an effective fl ow of information and publicity
about the opportunities they off er to students from outside the EU. It is designed to give both
guidance and instruction on how to communicate. It includes tools for hands-on
use and advice on communications and marketing best practice. Please note that
the tool-kit is intended as a source of information on technique and not on
policy. The European Commission is aware that protocols for communications and marketing
vary from country to country and from institution to institution. Whether you
wish to promote your institution to overseas students is up to you. If you are
looking for guidance on how to do it, this is the place.
The latest trend in online education is
to connect tutors and students, from across the world, with interactive
software. authorLIVE is one such tutoring environment to
provide solutions for the challenges of distance learning.
There is an old cliché: "A picture is worth a thousand
words". This holds true for technical communication. Many document sets
contain large numbers of screen captures, black-box diagrams, and other
explanatory pictures to assist the reader in understanding a concept or action.
The most commonly used programs are industry leader Corel Photo
XI, Photoshop by Adobe Systems, and GIMP.
For creating
vector graphics Inkscape provides
more functionality and control than the other programs.
There are many other tools
that technical communicators find useful. Dictionaries are one of the most
useful tools any writer can
have. A list of online dictionaries is available. For more information on
available tools refer to the Technical communication tools category
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